|
| News Room |
|
 |
| Netlink In the News ›› |
| |
| Netlink’s Marketing Goes Global |
| |
| SOUTHFIELD, MICHIGAN (June 19, 2007) |
| |
| Netlink, leading IT and Business Process Solutions provider today announced it has completed the integration of FlyPaper Marketing. Flypaper will be Netlink’s Customer Loyalty and Marketing Management Solution geared towards the retail industry and marketing initiative in general. |
| |
| “The unique technology and solutions offered by FlyPaper for its diverse customer base gives Netlink a strategic advantage in expanding our capabilities to work with our clients in virtually every aspect of customer loyalty management, campaign management, email services and customer relationship marketing,” according to Dilip Dubey, Netlink CEO. “Having a 20 person professional marketing arm gives us a great platform to build on for the future.” |
| |
| FlyPaper was initially acquired by Netlink in June 2005. FlyPaper started in 1999 under the name Merchant Internet Group, MIG, as one of the first Email Marketing Companies. Later, the company changed its name to The Email Club, and then in June 2006, the name was changed to FlyPaper Marketing. |
| |
| “Our proprietary technology system is the key to our success,” according to Mya Mazzone, FlyPaper, Director of Operations. “One of the great things about FlyPaper is that we are completely flexible; our services and solutions are not boxed. We strive to meet the dynamic needs and wants of our customer. If they can dream it up, we can make it happen.” |
| |
| “While we have an extensive customer base, we recently closed a major new business opportunity with NAASF, North American Association of Subway Franchisees, to be their preferred vendor for Email Marketing.” Mazzone added. “This will enable us to service all of their franchisees, which is over 23,000 locations.” |
| |
| Among FlyPaper clients are Panera Bread Franchisees, Nick-N-Willy’s Take-N-Bake Pizza, and Starbucks, in addition to its many independent accounts. |
| |
| Founded in 1997, Netlink is a leading provider of IT and Business Process Outsourcing Solutions. With locations in Madison Heights, Southfield, Phoenix, Denver, Miami and Bhopal, India, Netlink, prides itself on delivering immediate business results to its clients leveraging its industry and technology expertise. With more than 1,000 employees, the company’s growth has been nothing short of phenomenal with an average annual growth exceeding 100 percent since 1997. Netlink has worked with successful companies such as Starbucks, General Motors, Teletech, Takata, DTE Energy, Blue Cross Blue Shield and Avaya. |
| |
| Media Contact: |
| Bruce G. MacDonald |
|
| 248-233-8062 |
|
| |
|
|
 |
|
|
|
|
|
